African Bean Company is an African-American owned national coffee supply company founded by Fitz Hill. While on a trip to the continent of Africa, he had the opportunity to visit the coffee farms within the country of Rwanda and to meet many of the incredible and entrepreneurial farmers, many of whom had survived the horrific Rwandan genocide. Hill was captivated by their “will” to succeed and equally taken with their great tasting coffee. Their stories of advancing their coffee to being among the “most sought after” reignited his personal entrepreneurial passion. Needless to say, the Rwandan farmers captured his heart and head. Upon his return to the United States, driven by the passion he observed among the Rwandans, he wasted no time in pulling his dream and thoughts together as he aligned himself with an international coffee import company and roaster. In 2010, African Bean Company was born and became the home of the ROOTS JAVA coffee brand.